• دکتری (1391)

    مدیریت ورزشی

    تربیت مدرس، تهران، ایران

  • کارشناسی‌ارشد (1386)

    مدیریت ورزشی

    تهران، تهران، ایران

  • کارشناسی (1383)

    تربیت بدنی و علوم ورزشی

    دانشگاه خوارزمی، تهران، ایران

  • فراغت و ورزش های تفریحی
  • گردشگری ورزشی
  • بازاریابی فراغت
  • مطالعات زنان

    دکتر مرجان صفاری (تهران، ایران) استادیار رشته مدیریت ورزشی در گروه علوم ورزشی دانشگاه تربیت مدرس است. او به مدت سه سال استادیار مدیریت ورزشی دانشگاه خوارزمی بوده است. زمینه پژوهشی دکتر صفاری مطالعات اوقات فراغت، گردشگری ورزشی و مطالعات زنان است و واحدهای اوقات فراغت و ورزش های تفریحی، گردشگری ورزشی و بازاریابی ورزشی را تدریس میکند.

    Iranian Women’s Leisure Time Dilemmas: from the Experts’ Perspective

    Seddigheh Rezania, Nader Jafari Haftkhani, Marjan Saffari
    Journal PapersThe International Journal of Humanities , Volume 28 , Issue 1, 2021 October 10, {Pages 13-25 }


    : Leisure is an opportunity for self-development, self-definition and community rejuvenation, acquisition of experience and development of social interactions. However, it is" relatively" free and constrained by factors such as gender, cultural and social policies governing societies. The current study is aimed at examining married womenchr ('39') s leisure problems in Tehran from the viewpoint of experts. The research method is qualitative while the Thematic Analysis is used for data analysis and the illustrated problems. 23 semi-structured interviews conducted with three groups of experts (policymakers, executives and university professors). Two global themes of" Intra-governmental" and" Extra-governmental" problems are taken through the

    Designing the Model of Commercialization of Sport Sciences Researches: A qualitative approach

    Amir Rahimi, Mohamad Ehsani, Marjan Saffari, Rasool Norouzi Seyed Hossini
    Journal PapersSport Management Studies , 2021 January 3, {Pages }


    Improper transfer of knowledge and not putting science into practice is a serious gap in Sports. The managerial challenge of knowledge owners and investors is how to return back produced knowledge into the stream of economic and to commercialize their scientific findings. The purpose of this study is to design a commercialization model of sport sciences researches. The present study was conducted by a qualitative approach with an exploratory-fundamental nature. Research data were collected by a purposive sampling method using a snowball technique and based on in-depth semi-structured interviews with commercialization experts. The number of participants in research by the use of theoretical saturation index reached 17. According to grounded

    The Effect of Social Ties on Commercialization Perception of Sports Science Research: The Mediating Role of Students' Research Capability

    Amir Rahimi, Mohammad Ehsani, Marjan Saffari, Rasool Norouzi Seyed Hossini
    Journal PapersJournal of Entrepreneurship Development , Volume 13 , Issue 4, 2021 February 19, {Pages 481-499 }


    The purpose of this study was to investigate the effect of social ties on the commercialization perception of sports science research with the mediating role of students' research capability. This is based on purpose, is applicable and it is descriptive-correlation in terms of data collection method. The statistical population consisted of all postgraduate students of sports science in Tehran universities. Based on the Cochran formula, 276 of them were selected through stratified (proportional allocation) and random sampling. Data collection tools were questionnaires of Ariani et al.'s (2012) research capability, Fernandez-Perez et al.'s social ties (2015), and Latif et al .'s (2016) commercialization perception. The content validity of the

    Strategies and Outcomes of Health-Oriented Citizenship Sport in Metropolitan Areas of Iran: A Qualitative Study (Content analysis)

    Bahareh Abbasi, Rasool Nazari, Marjan Saffari
    Journal PapersStrategies , Volume 10 , Issue 2, 2021 March , {Pages }


    Introduction: With the development of technology and the passive lifestyle of people, citizenship sport as one of the needs of modern society has always been in demand by citizens. The aim of this study was to explain the strategies and outcomes of health-oriented citizenship sport in metropolitan areas of Iran.Methods: The present study, following the interpretive paradigm, has a qualitative approach to content analysis. The method of selecting experts for the interview was continued in a purposeful manner and snowball until the theoretical saturation was reached. The criteria for selecting participants was to have executive and operational backgrounds or to have scientific and research backgrounds and theorizing in the field of citizen sp

    Designing The Model Of Sport Talent Development System In Iran

    M Raahbar, F Askarian, H Raghfar, M Saffari
    Journal Papers , , {Pages }


    Influential indicators of citizenship sports in metropolitan areas of Iran.

    B Abbasi, R Nazari, M Saffari
    Journal Papers , , {Pages }


    The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality

    A Mohammadi Argi, M Ehsani, R Norouzi Seyed Hossini, M Saffari
    Journal Papers , , {Pages }


    Scenarios of Iranians’ participation in leisure time physical activity

    A Ziaee, N Aghaei, M Saffari, RY Zenouz, I Van Hilvoorde
    Journal Papers , , {Pages }


    The Pattern of Women's Recreational Sports in Iran1

    E SAADATIFARD, M Javadipour, H Honari, M Saffari, H Zareian
    Journal Papers , , {Pages }


    Identify Children's Play Club Indices with Sport Psychology Approach

    N Golshirazi, M Saffari, M Namazizadeh, MA Nadi
    Journal Papers , , {Pages }


    The Effectiveness of Advertising through Sport in Social Networks (Case Study: Instagram)

    H Kouzechian, M Saffari, M Khalili
    Journal Papers , , {Pages }


    Examining the moderator role of gender in the relationships between motivations and enduring involvement of tourists in adventure sports activities

    M Saffari, E Moradi
    Journal Papers , , {Pages }


    Future Drivers of Leisure Time Physical Activity in Iran

    Ali Ziaee, Najaf Aghaei, Marjan Saffari, Reza Yousefi Zenouz, Ivo van Hilvoorde
    Journal PapersPhysical Culture and Sport. Studies and Research , Volume 86 , Issue 1, 2020 June 1, {Pages 66-80 }


    Physical activity can contribute to societal health and prevent antisocial behaviors. This study explored the driving forces facilitating these goals in Iran’s socio-cultural context. Through a literature review, investigation of available political documents, interviews with experts and consensus of the research team, seventy-three driving forces were explored from different domains and then categorised via the STEEPV framework. This framework considers drivers from Social, Technological, Environmental, Economic, Political, and Value/Cultural dimensions. The “sport/sport sciences” domain was also considered as an additional domain. In the next step, a questionnaire with an answer scale of 1 to 7 was distributed among experts. The fuz

    Analysis of Women's Place Identity and Dependence in Leisure Activities

    Marjan Saffari
    Journal PapersWomen and Society journal , Volume 11 , Issue 42, 2020 January , {Pages 135-154 }


    Would Team Reputation Effect on Spectator Supportive Behavior?

    mahdi latifi fard, Hossein akbari yazdi, Marjan saffari
    Journal Papers , Volume 9 , Issue 18, 2020 January 1, {Pages 71-91 }


    Although reputation construct enters early in sport but; not only supportive behavior isn’t new question, but also always have been noticed by sport teams. The present research is in search of be clarify that is sport that is prominent setting of emotion and feeling of spectator and fans, team reputation can appear spectator supportive behavior? In this research number of 580 persons as sample from spectator population’s fc. Esteghlal and Persepolis F.C. selected. Questionnaires because reputation emotional component (reputation perception construct) Were distributed as online that game day’s emotion didn’t impact on spectator answer. Jang et al. (2015) team reputation questionnaire consist of 6 subscales and 19 items, Ponzi et al.

    Antecedents and consequences of tourists’ satisfaction in sport event: Mediating role of destination image

    Alireza Elahi, Erfan Moradi, Marjan Saffari
    Journal PapersJournal of Convention & Event Tourism , Volume 21 , Issue 2, 2020 March 14, {Pages 123-154 }


    In this study, we determined the causal relationship between some of the predictors and outcomes of sports tourists’ satisfaction using structural equation modeling. Motivation and involvement as predictors and behavioral intentions (WOM and intention to revisit) were considered as outcomes. The results indicated the significant mediating role of destination image in the relationship between involvement and satisfaction. So, Event organizers need to pay special attention to the psychological characteristics of tourists, such as their motivations and involvement. As a result, they can take some benefits in behavioral outcomes, such as word of mouths and intention to revisit.

    Adventure Sports Development Paradigm

    Chalak Majidi, Marjan Saffari, Mohammad Khabiri
    Journal Papers , Volume 10 , Issue 19, 2020 August 10, {Pages 31-56 }


    In the recent years, adventure sports have been growing increasingly. Adventure sports are new and appealing activities that regularly include some kinds of physical and mental challenges and relative presence of natural environment. These activities are presenting new paths and sometime they called as a serious competitor for mainstream sport. The aim of this study was to present a paradigm for adventure sports development. The qualitative methodology used in this study has followed an interpretive approach that was achieved by grounded theory. Data was collected from literature, interviews, focus groups, adventure sports related documentary films and movies. Results of this study are presenting adventure sports paradigm. In this paradigm

    How Does Seriousness in Leisure Effect on Place Attachment of Unprofessional Athletes?

    kolsoum heidari, Sedighe heydarinejad, Marjan Saffari, Amin khatibi
    Journal PapersResearch on Educational Sport , Volume 8 , Issue 19, 2020 January , {Pages 91-114 }


    The Effect of Entrepreneurial Marketing on Brand Equity and Customer Loyalty of Sports Complexes

    Amir Rahimi, Mohammad Ehsani, Marjan Saffari, Rasool Norouzi Seyed Hossini
    Journal PapersJournal of Entrepreneurship Development , Volume 13 , Issue 2, 2020 August 22, {Pages 217-234 }


    Creating a valuable brand and strengthening customer loyalty through new marketing approaches is one of the important goals of sports businesses. Therefore, the purpose of this study is to investigate the effect of entrepreneurial marketing on brand equity and customer loyalty of sports complexes. In terms of objective, this study is an empirical study, and the research methodology is descriptive-correlative. The statistical population consisted of all customers of Mashhad sports complexes who had at least six months of membership. The study period was September 23 to March 19 and the statistical population was considered indefinite. To collect data using the Morgan table to determine sample size, 450 structured questionnaires were distribu

    Barriers to relationship marketing in sport tourism (Case Study: Kermanshah Province)

    Marjan Saffari, Alireza Elahi, Erfan Moradi
    Journal PapersJournal of Sport Management and Motor Behavior , 2020 September 17, {Pages }


    Introduction and Objective: There are various obstacles in implementing relationship marketing in sports tourism. On this ground, this research aims to identify and prioritize the existing obstacles in implementing relationship marketing in sports tourism.Methodology: In terms of purpose, this is an applied research and in terms of data collection method, this is a descriptive-analytic research (AHP) based on the geometric mean technique. On this basis, a questionnaire based on paired comparison with 4 criteria and 16 sub-criteria was developed based on Ndubisi’s conceptual framework (2007) and it was distributed among the statistical population which included a combination of Sports and Youngsters head administration specialists and the

    دروس نیمسال جاری

    • دكتري
      مديريت گردشگري ورزشي ( واحد)
      دانشکده علوم انسانی، گروه تربيت بدني
    • كارشناسي ارشد
      مديريت بازاريابي جهاني ( واحد)
    • كارشناسي ارشد
      اصول، مباني و فلسفه تربيت بدني ( واحد)

    دروس نیمسال قبل

    • كارشناسي ارشد
      اصول و مباني مديريت ( واحد)
      دانشکده علوم انسانی، گروه تربيت بدني
    • كارشناسي ارشد
      نظريه هاي سازمان و مديريت ( واحد)
    • كارشناسي ارشد
      مديريت پارك ها اماكن تفريحي ( واحد)
    • دكتري
      مديريت اردوها و ورزش هاي تفريحي در هواي آزاد ( واحد)
    • 1397
      صدر, سمانه
      مقايسه فصلي رفتار سفر و انگيزه گردشگران ورزشي فعال در مقاصد كوهستاني با تاكيد بر جنسيت
    • 1397
      مومني, فاطمه
    • 1396
      لطيفي فرد, مهدي
      تحليل شبكه پيچيده بازيگران المپيك توكيو 2020
    • 1398
      ميرزاييان وناب, زينب
    • - کارشناس ورزش در منطقه 16 و سازمان ورزش شهرداری تهران (از تیر سال 1386 تا شهریور 1389)
    • - عضويت در كارگروه تحقيقات و برنامه¬ريزي سازمان ورزش شهرداري تهران (مهر 88-بهمن91).
    • - دبير كارگروه برنامه ريزي و توسعه ستاد تدوين برنامه پنج ساله ورزش شهرداري تهران.
    • - نماینده سازمان ورزش شهرداری تهران در تدوین برنامه 5 ساله دوم شهرداری تهران
    • - مدير برنامه و بودجه سازمان ورزش شهرداري تهران (مهر89-بهمن91).
    • - عضو و هماهنگ کننده کمیته علمی اولین همایش واکاوی و تبیین فرمایشات مقام معظم رهبری در ورزش همگانی و فعالیت جسمانی (مرداد 92-آذر92).
    • - عضو شورای تخصصی ورزش همگانی وزارت ورزش و جوانان (از بهمن 1392 تا 1396)
    • - عضوهیات علمی دانشگاه خوارزمی (اسفند91-آذر94).
    • - عضو هیات علمی دانشگاه تربیت مدرس (دی 1394-تاکنون)
    • - عضو هیات رئیسه و نایب رئیس بانوان فدراسیون ملی ورزش¬های دانشگاهی (مهر 1395- تاکنون)
    • - سرپرست تیم بدمینتون جمهوری اسلامی ایران در بیست و نهمین یونیورسیاد جهانی دانشجویان- تایوان (شهریور 1396)
    • - عضو شورای برنامه¬ریزی و سرپرست مرکز مدیریت ورزشی آکادمی ملی المپیک (مرداد 1397- )
    • - مسئول کمیته آموزش و پژوهش سازمان ورزش بسیج (تیر 1397- )
    • - تنها برگزیده بخش جوان در هفتمین جشنواره بین¬المللی فارابی (1393) در حوزه¬های تربیت بدنی و علوم ورزشی، روانشناسی و علوم تربیتی
    • - دریافت لوح تقدیر از دفتر منطقه¬ای UNESCO (سازمان علمی، فرهنگی و تربیتی ملل متحد) و ISESCO (سازمان آموزشی، علمی و فرهنگی سازمان کنفرانس اسلامی).
    • - دریافت لوح تقدیر طرح برتر پژوهشی استان تهران در سال 1394 از استانداری تهران
    • - رتبه اول بین دانش آموختگان دوره دکتری (مدیریت ورزشی) ورودی 1387-1388 دانشگاه تربیت مدرس.



      اطلاعیه ای درج نشده است