تربیت مدرس، تهران، ایران
تهران، تهران، ایران
تربیت بدنی و علوم ورزشی
دانشگاه خوارزمی، تهران، ایران
دکتر مرجان صفاری (تهران، ایران) استادیار رشته مدیریت ورزشی در گروه علوم ورزشی دانشگاه تربیت مدرس است. او به مدت سه سال استادیار مدیریت ورزشی دانشگاه خوارزمی بوده است. زمینه پژوهشی دکتر صفاری مطالعات اوقات فراغت، گردشگری ورزشی و مطالعات زنان است و واحدهای اوقات فراغت و ورزش های تفریحی، گردشگری ورزشی و بازاریابی ورزشی را تدریس میکند.
: Leisure is an opportunity for self-development, self-definition and community rejuvenation, acquisition of experience and development of social interactions. However, it is" relatively" free and constrained by factors such as gender, cultural and social policies governing societies. The current study is aimed at examining married womenchr ('39') s leisure problems in Tehran from the viewpoint of experts. The research method is qualitative while the Thematic Analysis is used for data analysis and the illustrated problems. 23 semi-structured interviews conducted with three groups of experts (policymakers, executives and university professors). Two global themes of" Intra-governmental" and" Extra-governmental" problems are taken through the
Improper transfer of knowledge and not putting science into practice is a serious gap in Sports. The managerial challenge of knowledge owners and investors is how to return back produced knowledge into the stream of economic and to commercialize their scientific findings. The purpose of this study is to design a commercialization model of sport sciences researches. The present study was conducted by a qualitative approach with an exploratory-fundamental nature. Research data were collected by a purposive sampling method using a snowball technique and based on in-depth semi-structured interviews with commercialization experts. The number of participants in research by the use of theoretical saturation index reached 17. According to grounded
The purpose of this study was to investigate the effect of social ties on the commercialization perception of sports science research with the mediating role of students' research capability. This is based on purpose, is applicable and it is descriptive-correlation in terms of data collection method. The statistical population consisted of all postgraduate students of sports science in Tehran universities. Based on the Cochran formula, 276 of them were selected through stratified (proportional allocation) and random sampling. Data collection tools were questionnaires of Ariani et al.'s (2012) research capability, Fernandez-Perez et al.'s social ties (2015), and Latif et al .'s (2016) commercialization perception. The content validity of the
Introduction: With the development of technology and the passive lifestyle of people, citizenship sport as one of the needs of modern society has always been in demand by citizens. The aim of this study was to explain the strategies and outcomes of health-oriented citizenship sport in metropolitan areas of Iran.Methods: The present study, following the interpretive paradigm, has a qualitative approach to content analysis. The method of selecting experts for the interview was continued in a purposeful manner and snowball until the theoretical saturation was reached. The criteria for selecting participants was to have executive and operational backgrounds or to have scientific and research backgrounds and theorizing in the field of citizen sp
Physical activity can contribute to societal health and prevent antisocial behaviors. This study explored the driving forces facilitating these goals in Iran’s socio-cultural context. Through a literature review, investigation of available political documents, interviews with experts and consensus of the research team, seventy-three driving forces were explored from different domains and then categorised via the STEEPV framework. This framework considers drivers from Social, Technological, Environmental, Economic, Political, and Value/Cultural dimensions. The “sport/sport sciences” domain was also considered as an additional domain. In the next step, a questionnaire with an answer scale of 1 to 7 was distributed among experts. The fuz
Although reputation construct enters early in sport but; not only supportive behavior isn’t new question, but also always have been noticed by sport teams. The present research is in search of be clarify that is sport that is prominent setting of emotion and feeling of spectator and fans, team reputation can appear spectator supportive behavior? In this research number of 580 persons as sample from spectator population’s fc. Esteghlal and Persepolis F.C. selected. Questionnaires because reputation emotional component (reputation perception construct) Were distributed as online that game day’s emotion didn’t impact on spectator answer. Jang et al. (2015) team reputation questionnaire consist of 6 subscales and 19 items, Ponzi et al.
In this study, we determined the causal relationship between some of the predictors and outcomes of sports tourists’ satisfaction using structural equation modeling. Motivation and involvement as predictors and behavioral intentions (WOM and intention to revisit) were considered as outcomes. The results indicated the significant mediating role of destination image in the relationship between involvement and satisfaction. So, Event organizers need to pay special attention to the psychological characteristics of tourists, such as their motivations and involvement. As a result, they can take some benefits in behavioral outcomes, such as word of mouths and intention to revisit.
In the recent years, adventure sports have been growing increasingly. Adventure sports are new and appealing activities that regularly include some kinds of physical and mental challenges and relative presence of natural environment. These activities are presenting new paths and sometime they called as a serious competitor for mainstream sport. The aim of this study was to present a paradigm for adventure sports development. The qualitative methodology used in this study has followed an interpretive approach that was achieved by grounded theory. Data was collected from literature, interviews, focus groups, adventure sports related documentary films and movies. Results of this study are presenting adventure sports paradigm. In this paradigm
Creating a valuable brand and strengthening customer loyalty through new marketing approaches is one of the important goals of sports businesses. Therefore, the purpose of this study is to investigate the effect of entrepreneurial marketing on brand equity and customer loyalty of sports complexes. In terms of objective, this study is an empirical study, and the research methodology is descriptive-correlative. The statistical population consisted of all customers of Mashhad sports complexes who had at least six months of membership. The study period was September 23 to March 19 and the statistical population was considered indefinite. To collect data using the Morgan table to determine sample size, 450 structured questionnaires were distribu
Introduction and Objective: There are various obstacles in implementing relationship marketing in sports tourism. On this ground, this research aims to identify and prioritize the existing obstacles in implementing relationship marketing in sports tourism.Methodology: In terms of purpose, this is an applied research and in terms of data collection method, this is a descriptive-analytic research (AHP) based on the geometric mean technique. On this basis, a questionnaire based on paired comparison with 4 criteria and 16 sub-criteria was developed based on Ndubisi’s conceptual framework (2007) and it was distributed among the statistical population which included a combination of Sports and Youngsters head administration specialists and the
اطلاعیه ای درج نشده است