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  • دکتری (1388)

    مدیریت بازرگانی - بازاریابی

    دانشگاه علامه طباطبایی،

  • کارشناسی‌ارشد (1383)

    مدیریت بازرگانی - بازاریابی

    دانشگاه علامه طباطبایی،

  • کارشناسی (1381)

    مدیریت بازرگانی

    دانشگاه علامه طباطبایی،

  • مدیریت بازرگانی بین الملل مدیریت بازاریابی بین الملل
  • مدیریت بازاریابی مدیریت استراتژیک

    داده ای یافت نشد

    ارتباط

    رزومه

    FACTORS AFFECTING E-SATISFACTION AND REPURCHASE INTENTION: THE ROLE OF EWOM AND PERSONALITY

    F Mansourimoayyed, AM Colabi, HK Hoseini, H Binesh
    Journal Papers , , {Pages }

    Abstract

    The Role of Knowledge Brokers in Developing of technical knowledge marketing model for Knowledge-Intensive Business Service

    Fereshteh Mansouri Moayyed
    Journal PapersManagement Research in Iran , Volume 24 , Issue 2, 2020 June 10, {Pages 35-60 }

    Abstract

    The marketing of the technical knowledge services and products in knowledge Intensive Business Service (KIBS) has emerged a challenge to these companies. Knowledge brokers play a key role in providing the specialized services needed by KIBSs to their technical knowledge services and products marketing. The purpose of the present research is to develop a technical knowledge in knowledge Intensive Business Service marketing model with emphasis on the role of Knowledge Brokers. In order to achieve the research model, the method of Thematic Synthesis of systematic literature review has been used. In data collecting, documents, articles, texts and reports in the framework of the research method and through targeted sampling are collected. One of

    Analysis the role of advertising on behavioral intentions in tourism industry in post-corona era

    Fatemeh Yavari, Fereshteh Mansourimoayyed
    Journal PapersTourism Management Studies , 2020 November 21, {Pages 33-58 }

    Abstract

    Today, advertising as one of the marketing strategies has a tremendous impact on consumer behavior and their choices. Thus, it has played an important role and a prominent position in promoting successful sales of the products in any organization. Therefore, in their research, researchers try to make it possible for organizations to benefit from this strategy. After COVID-19 pandemic, man has been forced to innovate and change its work and life.?This is an applied research to investigate the role of advertising on customer behavioral intentions to comeback using restaurants in post-corona era. A sample of 390 potential customers of restaurants in Tehran was selected by the convenience non-probability sampling method. Having collected data,

    Explaining the Competencies of Project Managers According To PMCDF Model

    Fereshteh Mansourimoayyed, Amirmohammad Colabi, Majid Semiari
    Journal PapersInternational Journal of Supply and Operations Management , 2020 November 1, {Pages 322-343 }

    Abstract

    Today, editing a pattern to evaluate the project management competency based on professional values and principles in order to select, evaluate, and elevate the project manpower will be very effective in the professional excellence and growth in the specialized field regarding project-oriented organizations. For a project manager to perform successfully in a particular area of management, he or she must have the qualifications required in that area. In this regard, this study has tried to explain the model and assess the competencies of the project managers of Mapna Locomotive Engineering and Manufacturing Company based on Project Manager Competency Development Framework (PMCDF) with the aim of developing their competencies. This study cond

    Customer Relationship Satisfaction

    Kaveh Ganjehe, Hamid Khodadad Hosseini, Fereshteh Mansouri Moayyed
    Journal PapersJournal of Development & Evolution Mnagement , Volume 1399 , Issue 40, 2020 May 21, {Pages 15-Sep }

    Abstract

    Significant changes have occurred in customers’ behaviors with the rise of competition in the working environment of nowadays’ banking industry. The purpose of this research is to determine the roles of customer satisfaction, loyalty, and word of mouth advertising in communication satisfaction of Parsian Bank customers. This research is practical in purpose and descriptive-correlative in method. Thus, after studying theoretical foundations of the research, different aspects of the variables were identified and by seeking the assessments of the experts, the research questionnaire was distributed and then collected. The sample volume was 384 people based on Cochran formula which was conducted through a random sampling in the available com

    The analysis of customer satisfaction of organic products and the impact of touchpoints, brand experience and shopping values

    Fereshteh Mansourimoayyed, Hamid Khodadad Hoseini, Helia Sabahi
    Journal PapersJournal of Advanced Pharmacy Education & Research| Oct-Dec , Volume 10 , Issue S4, 2020 January , {Pages }

    Abstract

    Todays, Companies try to communicate with customers through a variety of marketing activities. The method of marketing communication has changed over time. Marketers have realized that not only marketing planning, such as advertising, is needed to create a business experience for the customer, but also considering all touchpoints that may exist on the brand for marketing is important. So this is an applied research which was developed to investigate the the impact of touchpoints and brand experience on consumers' satisfaction with organic products and explain the role of purchasing values. The statistical population of this study is composed of organic foods consumers in Tehran. Based on the Cochran formula 384 individuals have been conside

    The Impact of Spirituality and Ethical Values on Tour Operator’s Performance: The Role of Empathy and Commitment

    Fatemeh Yavarigohar, Fereshteh Mansourimoayyed, Mehdi Karoubi
    Journal PapersInternational journal of Tourism & Spirituality , Volume 4 , Issue 2, 2020 February 1, {Pages 125-148 }

    Abstract

    Today, we confront forces bringing spiritual and ethical values into business which have together has a meaningful concept for each business. Nowadays, the growing attention to ethical issues in workplaces has caused the organizations tend to set ethical codes. However, the results of recent studies show that the ethical organizations will obtain more benefits over a long period and will gain better financial and non-financial performance. So this issue has caused the ethical values of organization be an important part of the organization’s culture. Beside this, ethical issues have always been a noteworthy topic in tourism concepts. Therefore, the present research has examined the effect of ethical values and empathy on nonfinancial perfo

    Tourism Cognitive and Behavioral Response: The Role of Attitudes and Values

    Mirpouria Naghipour, Fereshteh Mansouri Moayyed, Asadolah Kordnaeij
    Journal PapersJournal of Tourism and Development , Volume 8 , Issue 3, 2019 October 23, {Pages 147-164 }

    Abstract

    In today's competitive and challenging environment, all organizations such as tourism emphasize on building sustainable and profitable relationships with customers. New marketing will lead companies, in addition to trying to observe new customers, to maintain current customers and establish a permanent relationship with them. Therefore, one of the broadest accepted concepts in consumer behavior, attitude and value and their behavior plays an important role in shaping consumer behavior. So this is an applied research which was developed to investigate the above relationship. The statistical population of this study is composed of tourism which visited Iran in 1396. Based on the Cochran formula 411 individuals have been considered as the stat

    The Effect of Gender Identity on brand Loyalty Emphasizing on Personal Identity, Consumption Patterns, and Purchase Decision Making Styles

    Ebrahim Zarepour Nasirabadi, Seyed Hamid Khodadad Hosseini, Fereshteh Mansouri Moayyed
    Journal PapersManagement Research in Iran , Volume 23 , Issue 3, 2019 October 10, {Pages 188-208 }

    Abstract

    This study aims to evaluate the effect of gender identity on loyalty emphasizing on personal identity, consumption patterns, and Purchase decision making styles. This study is considered an applied research, and according to the method of gathering data is considered to be descriptive-survey research. The data of this research was gathered from a sample of 492 participants who were users of home appliances in city of Tehran through simple cluster sampling method. Questionnaires were used as data gathering tool. The data were analyzed by structural equation modeling via Lisrel software. The findings indicate that gender identity affects brand loyalty, personal identity, purchase decision making styles, and consumption patterns. Also, loyalty

    The Impact of Nostalgia and Experimental Marketing on Customer Satisfaction through Explaining Experimental Values: A Study of Isfahan Tourist Attractions

    Sepideh Eshfagh, Seyed Hamid Khodadad Hosseini, Fereshte Mansouri Moayyed
    Journal Papersurban tourism , Volume 6 , Issue 2, 2019 July 23, {Pages 15-32 }

    Abstract

    Customer satisfaction is one of the most strategic issues in recent decade and an effective part in a successful business, sine the only source of return on investment (ROI) is customers. The high level of customer satisfaction is a competitive advantage in business. It is not possible to reach to such a high level of customer satisfaction in today’s competitive world by merely having advanced facilities and technologies and having job skills and experiences and social interactions. On the other hand, tourism industry as the most diverse and the biggest industry in the world is the most important source of income and creating job opportunities for many countries around the world. Accordingly, the present study, considering the nostalgia,

    Metasynthesis of Factors Affecting to Develop Startups in New Technology-Based Firms in Entrepreneurial Ecosystem

    Rahil Kordheydari, Fereshteh Mansouri Moayyed, Hamid Khodadad Hoseini
    Journal PapersJournal of Entrepreneurship Development , Volume 12 , Issue 1, 2019 May 22, {Pages 141-160 }

    Abstract

    The key role of entrepreneurship and Startups in New Technology-Based Firms is clear in the process of economic growth and sustainable development of countries. As a general rule, the formation and proper operation of such businesses depends on the desirable performance of the basis titled Entrepreneurial Ecosystem. Therefore, it is necessary to pay attention to the factors in this ecosystem and their impact on the businesses; this is consistent with the implications of increasing economic and industrial development and creating various occupations in societies. The method of this research is based on the purpose of developmental theoretical and in terms of the method of data collection is Metasynthesis; also, the statistical community is r

    Identifying the Factors Affecting Manufacturing Investment Projects and Using TOPSIS Method for Prioritizing Projects

    Fereshteh Mansouri Moayyed, Majid Semiari, Saeid Hamzeloei, Masoud Semiari
    Journal PapersInternational Journal of Finance & Managerial Accounting , Volume 3 , Issue 12, 2019 January 1, {Pages 51-61 }

    Abstract

    For many cases, grading and prioritizing the projects are so important in project-based organizations. In fact, it means prioritizing some projects and allocating organizational resource only to those projects to reach the organization profit up to maximum level through such allocation and decision. There are many different factors contribute in choosing the best project combination for organization too. Considering the fact that the value of criteria in projects are usually unclear and vague, and through observing, studying, interview and top managers’ brain storm meetings, the present paper tries to identify the factors affecting manufacturing investment projects, and then to prioritize projects of MAPNA Locomotive Engineering and Manuf

    Identifying the Factors Affecting Manufacturing Investment Projects and Using TOPSIS Method for Prioritizing Projects

    Fereshteh Mansouri Moayyed, Majid Semiari, Saeid Hamzeloei, Masoud Semiari
    Journal PapersInternational Journal of Finance & Managerial Accounting , Volume 3 , Issue 12, 2019 January 1, {Pages 51-61 }

    Abstract

    For many cases, grading and prioritizing the projects are so important in project-based organizations. In fact, it means prioritizing some projects and allocating organizational resource only to those projects to reach the organization profit up to maximum level through such allocation and decision. There are many different factors contribute in choosing the best project combination for organization too. Considering the fact that the value of criteria in projects are usually unclear and vague, and through observing, studying, interview and top managers’ brain storm meetings, the present paper tries to identify the factors affecting manufacturing investment projects, and then to prioritize projects of MAPNA Locomotive Engineering and Manuf

    Customer Satisfaction: The Role of Nostalgia, Experiential Marketing and Experiential Values

    سپیده اشفاق, سید حمید خداداد حسینی, فرشته منصوری موید‎
    Journal Papers , , {Pages }

    Abstract

    فراترکیب عوامل مؤثر بر توسعه کسب‌وکارهای فناورانه نوپا در اکوسیستم کارآفرینی‎

    کردحیدری, راحیل, منصوری مؤید, خدادادحسینی, سید حمید‎
    Journal Papers , , {Pages }

    Abstract

    Pricing Approaches for Investment Companies

    Fereshteh Mansourimoayyed
    Journal PapersInternational Journal of Finance & Managerial Accounting , Volume 3 , Issue 11, 2018 October 1, {Pages 71-79 }

    Abstract

    The main business of an investment company is to hold and manage securities for investment purposes. In today competitive market Pricing and its methodology are complicated motions. It is very important to define a price that can prevail the competition in an open and free market. In order to define the price certain circumstances should be considered. In the academic arena there have been several strategic aims defined for pricing that each follow definite procedure. But in reality those course of actions are not competent for all the conditions. Therefore it is vital to develop a model that is based on academic research and past experience. One of the most growing markets in the developing countries is subcontracting big projects this is

    Investigating factors affecting on impulsive and compulsive buying with the role of moderating hedonic value

    Masoud Semyari, Fereshteh Mansouri Moayyed, Majid Semyari
    Journal PapersJournal of Development & Evolution Mnagement , Volume 1396 , Issue special issue, 2018 February 20, {Pages 271-276 }

    Abstract

    Impulsive and compulsive buying behavior is one of the important aspects of consumer behavior and important concepts in the marketplace. In this paper, we have tried to examine the effective factors in the behavior of impulsive and compulsive buying behavior with the role of hedonic value among the consumers of Iranian fast moving consumer goods. The current research is aimed at an applied research in terms of data collection method. Descriptive research is also required. The required information is collected through quantitative methods and the survey method is also scrolling. The sample size included 508 people and information gathered by some questionnaires. The questionnaire validity reviewed by some comments Supervisors and other exper

    Tourism crisis management

    FATEMEH YAVARIGOHAR, MOAYYED FERESHTEH MANSOURI
    Journal Papers , Volume 12 , Issue 400094, 2018 January 1, {Pages 21-40 }

    Abstract

    The tourism industry is one of the most susceptible industries against the crisis and crisis management in tourism industry would be turned into an inevitable necessity. The present study tries to provide practical solutions to the crisis in the tourism industry by defining and describing the crisis in the tourism industry, using the technique of the failure mode and effect analysis. This preventive approach is an action against what may happen in the future and obviously, the implementation of remedial measures in the early stages will cost less money and time. This is an applied developmental research which by examining existing models for crisis management and taking into account the nature of the services in the tourism industry, presen

    The impact of Service Recovery Performance on Word-of-Mouth Communication: The Intermediate Role of Customer Perceived Value, Customer Experience, Emotional Response and Brand?…

    Fereshteh Mansouri Moayed, Mohammad Moradi, Fatemeh Mollaei
    Journal PapersTourism Management Studies , Volume 12 , Issue 39, 2017 September 23, {Pages 49-72 }

    Abstract

    According to the role of the customer in hospitality industry and importance of the provided quality of services, there is an increasing intense competition in the industry; hence, the recovery of failed services provides a second chance for companies to bolster their relationship with the customers, consequently, high performance of frontline employees affects behavioral intentions of customers. The aim of this study is proposing a service recovery model to illustrate how having high performance in the service recovery process causes tourists’ positive word-of-mouth. The statistical population of this study is composed of tourists who stayed in one of the 5-star hotels of Shiraz and were accessible during the research. Based on the Cochr

    The Impact of Role Stress on Employed Women Satisfactions The Role of Self-Efficacy

    Fereshteh Mansouri Moayyed, Fatemeh Yavari Gohar
    Journal PapersManagement Studies in Development and Evolution , Volume 26 , Issue 86, 2017 December 22, {Pages 125-144 }

    Abstract

    Todays, besides the traditional roles of women they play several roles and sometimes there is conflict among them. The role conflict affect their mental and physical health and leads to dissatisfaction. On the other hand, self-efficacy moderates the effect of role stress on their satisfaction. So this is an applied research which has developed to investigate the effect of role stress on women satisfaction in the public section by considering the moderating role of self-efficacy. The statistical population of this study is composed of employed women that holding governmental jobs in Tehran. Based on the Cochran formula 390 individuals have been considered as the statistical sample. For data collection the standard questionnaires were applied

    دروس نیمسال جاری

    • كارشناسي ارشد
      مديريت تبليغات و برند ( واحد)
      دانشکده مدیریت و اقتصاد، گروه مديريت بازرگاني
    • كارشناسي ارشد
      مديريت تبليغات و برند ( واحد)
    • كارشناسي ارشد
      مديريت رفتار سازماني پيشرفته ( واحد)

    دروس نیمسال قبل

    • كارشناسي ارشد
      مديريت منابع انساني پيشرفته ( واحد)
      دانشکده مدیریت و اقتصاد، گروه مديريت بازرگاني
    • كارشناسي ارشد
      مديريت منابع انساني پيشرفته ( واحد)
    • كارشناسي ارشد
      مديريت منابع انساني پيشرفته ( واحد)
    • كارشناسي ارشد
      مديريت منابع انساني پيشرفته ( واحد)
    • 1397
      پرويز, فاطمه
      مدلسازي خلق ارزش مشترك با بررسي ارزش فردي، هويت اجتماعي و اصالت ادراك شده شركت با رويكرد پرومته
    • 1395
      فرج زاده شاكر, رهام
      طراحي مدل رشد براي كسب و كارهاي نوپا در ايران
      داده ای یافت نشد
      داده ای یافت نشد
      داده ای یافت نشد

    مهم

    جدید

      اطلاعیه ای درج نشده است