En
  • دکتری (1377)

    مدیریت ورزش

    منچستر، منچستر، انگلستان

  • کارشناسی‌ارشد (1366)

    مهندسی صنایع، مهندسی سیستمهای اقتصادی اجتماعی

    دانشگاه تهران، ایران

  • کارشناسی (1355)

    تربیت بدنی وعلوم ورزشی

    مدرسه عالی ورزش، ایران

  • مدیریت اوقات فراغت
  • مدیریت بازاریابی در ورزش
  • مدیریت ورزش

    محمد احسانی متولد 1333 در تهران استاد تمام پایه 39 دانشگاه تربیت مدرس دانش آموخته دکترای مدیریت ورزش از دانشگاه منچستر انگلستان می باشد.

    ارتباط

    رزومه

    The Effect of Social Ties on Commercialization Perception of Sports Science Research: The Mediating Role of Students' Research Capability

    Amir Rahimi, Mohammad Ehsani, Marjan Saffari, Rasool Norouzi Seyed Hossini
    Journal PapersJournal of Entrepreneurship Development , Volume 13 , Issue 4, 2021 February 19, {Pages 481-499 }

    Abstract

    The purpose of this study was to investigate the effect of social ties on the commercialization perception of sports science research with the mediating role of students' research capability. This is based on purpose, is applicable and it is descriptive-correlation in terms of data collection method. The statistical population consisted of all postgraduate students of sports science in Tehran universities. Based on the Cochran formula, 276 of them were selected through stratified (proportional allocation) and random sampling. Data collection tools were questionnaires of Ariani et al.'s (2012) research capability, Fernandez-Perez et al.'s social ties (2015), and Latif et al .'s (2016) commercialization perception. The content validity of the

    Developing Brand Equity Model for Iranian Football Pro-League

    Ali Nazemi, Mohammad Ehsani, Hashem Kouzechian, Mojtaba Amiri
    Journal PapersJournal of Sport Management , Volume 12 , Issue 4, 2021 January 20, {Pages 1015-1034 }

    Abstract

    The purpose of this study was to provide an appropriate model for developing the brand equity of the Iranian Football League. Given this purpose, the present research is an exploratory inquiry into the orientation of a fundamental research that uses the strategy of the grounded theory with a classical (emergent) approach. To collect data, 24 in-depth interviews with participants of research conducted. Participants were selected theoretically through a judicious and targeted sampling method. Analysis of data was conducted during three stages of open, selective and theoretical coding. Ultimately the final model of research formed as a triplex model, including institutions, prerequisites and the specialty of branding the league. According to t

    Designing the Model of Commercialization of Sport Sciences Researches: A qualitative approach

    Amir Rahimi, Mohamad Ehsani, Marjan Saffari, Rasool Norouzi Seyed Hossini
    Journal PapersSport Management Studies , 2021 January 3, {Pages }

    Abstract

    Improper transfer of knowledge and not putting science into practice is a serious gap in Sports. The managerial challenge of knowledge owners and investors is how to return back produced knowledge into the stream of economic and to commercialize their scientific findings. The purpose of this study is to design a commercialization model of sport sciences researches. The present study was conducted by a qualitative approach with an exploratory-fundamental nature. Research data were collected by a purposive sampling method using a snowball technique and based on in-depth semi-structured interviews with commercialization experts. The number of participants in research by the use of theoretical saturation index reached 17. According to grounded

    Providing a conceptual framework for analyzing ethical marketing in the sports manufacturing industry of iran

    M Sardari, H Kozechian, M Ehsani, M Amiry
    Journal Papers , , {Pages }

    Abstract

    The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality

    A Mohammadi Argi, M Ehsani, R Norouzi Seyed Hossini, M Saffari
    Journal Papers , , {Pages }

    Abstract

    Predicting Mountain Hikers' Pro-Environmental Behavioral Intention: An Extension to the Theory of Planned Behavior.

    I Zarei, M Ehsani, F Moghimehfar, S Aroufzad
    Journal Papers , , {Pages }

    Abstract

    Sport Sustainable Development; Concepts, Barriers, and Proposals

    Z Mondalizadeh, M Ehsani, H Kozechian, H Honari
    Journal Papers , , {Pages }

    Abstract

    Designing and Testing Ethical Marketing Model in Sports Manufacturing Industry

    H Koozechian, M Sardari, M Ehsani, M Amiry
    Journal Papers , , {Pages }

    Abstract

    Presenting the market value model of professional football players in the Iranian Premier League: A structuralist approach ground theory

    S Mahmoodzad Azari, M Ehsani, R Nazari, R Nuroozi Seyed Hosini
    Journal Papers , , {Pages }

    Abstract

    Business management in the football industry from a supply chain management perspective

    Zhaleh Memari, Abbas Rezaei Pandari, Mohammad Ehsani, Shokufeh Mahmudi
    Journal PapersInternational Journal of Sports Marketing and Sponsorship , 2020 December 25, {Pages }

    Abstract

    PurposeTo understand the football industry in its entirety, a supply chain management (SCM) approach is necessary. This includes the study of suppliers, consumers and their collaborations. The purpose of this study was to present a business management model based on supply chain management.Design/methodology/approachData were collected through in-depth interviews with 12 academic and executive football experts. After three steps of open, axial and selective coding based on grounded theory with a paradigmatic approach, the data were analysed, and a football supply chain management (FSCM) was developed. The proposed model includes three managerial components: upstream suppliers, the manufacturing firm, and downstream customers.FindingsThe foo

    Designing the Model of Research Commercialization Requirements in Sport Sciences

    Amir Rahimi, Mohammad Ehsani, Rasool Norouzi Seyedhoseini, Marjan Saffari
    Journal Papersjournal of motor and behavioral sciences , 2020 November 20, {Pages }

    Abstract

    Introduction & Purpose: In order for sport sciences knowledge to contribute to the development of society, it must be transformed into technological innovations and commercialized. Undoubtedly, the commercialization of sport sciences findings and their entry into the field of practice requires its own requirements. The purpose of this study is to design a model for the commercialization requirements of research findings in sport sciences.Methodology: The present study was conducted by a qualitative method with exploratory-fundamental nature. Research data were collected by a purposive sampling method using a snowball technique and based on in-depth semi-structured interviews with commercialization experts. The number of participants in rese

    Exploring Strategies Adopted by Adolescent Girls for Continuing Sports Activities

    Seyyed Vahide Hosseini, Monireh Anoosheh, Abbas Abbaszadeh, Mohammad Ehsani
    Journal PapersHealth and Development Journal , Volume 7 , Issue 3, 2020 August 24, {Pages 227-238 }

    Abstract

    Background: Physical activity maintenance is an active process that requires active use of strategies and techniques for its maintenance. The present study was designed to understand these strategies from the viewpoints of adolescent girls, who are often significantly less physically active than their male counterparts. ? Methods: This study was a qualitative content analysis conducted through semi-structured interviews with 25 participants (16 adolescent girls, 7 mothers and two fathers). Data gathering was continued until data saturation. All the interviews were recorded, transcribed, and finally were analyzed by conventional content analysis using OneNote. ? Results: The Strategy of "strive for perfection", with categories of reviewing e

    The role of knowledge-based culture with the knowledge management approach in advancing the third-generation university functions (Case study: Sports science faculties)

    Amir Rahimi, Mohammad Ehsani, Marjan Saffari, Rasool Norouzi Seyed Hossini
    Journal PapersApplied Research in Sport Management , Volume 9 , Issue 1, 2020 August 22, {Pages 107-118 }

    Abstract

    ﺶﻧاد ﮓﻨﻫﺮﻓ ﺶﻘﻧ ﯽﺳرﺮﺑ ﺮﺿﺎﺣ ﺶﻫوﮋﭘ فﺪﻫ ﻣ دﺮﮑﯾور ﺎﺑ نﺎﯿﻨﺑ د ﺖﯾﺮﯾﺪ ﺶﻧا هﺪﮑﺸﻧاد رد مﻮﺳ ﻞﺴﻧ هﺎﮕﺸﻧاد يﺎﻫدﺮﮐرﺎﮐ دﺮﺒﺸﯿﭘ رد .دﻮﺑ ﯽﺷزرو مﻮﻠﻋ يﺎﻫ ﻪﻌﻣﺎﺟ هﺪﮑﺸﻧاد ﯽﻤﻠﻋ ﺖﺌﯿﻫ يﺎﻀﻋا ﻞﻣﺎﺷ يرﺎﻣآ ﻞﮐ ﯽﺷزرو مﻮﻠﻋ (ﯽﺘﻟود) يﺎﻫ ﯽﻣ رﻮﺸﮐ ﻪﻧﻮﻤﻧ شور ﻪﺑ ﻪﻧﻮﻤﻧ ﻢﺠﺣ دروآﺮﺑ .ﺪﺷﺎﺑ ﻞﮐ يﺮﯿﮔ دﺮﮔ بﺎﺨﺘﻧا رﺎﻤﺷ ﺪﯾ لﺎﺳرا زا ﺲﭘ ﻪﮐ ﺶﻫوﮋﭘ راﺰﺑا داﺪﻌﺗ ، 268 ﺳﺮﭘ ﺶ ﻪﻣﺎﻧ ?

    The Effect of Entrepreneurial Marketing on Brand Equity and Customer Loyalty of Sports Complexes

    Amir Rahimi, Mohammad Ehsani, Marjan Saffari, Rasool Norouzi Seyed Hossini
    Journal PapersJournal of Entrepreneurship Development , Volume 13 , Issue 2, 2020 August 22, {Pages 217-234 }

    Abstract

    Creating a valuable brand and strengthening customer loyalty through new marketing approaches is one of the important goals of sports businesses. Therefore, the purpose of this study is to investigate the effect of entrepreneurial marketing on brand equity and customer loyalty of sports complexes. In terms of objective, this study is an empirical study, and the research methodology is descriptive-correlative. The statistical population consisted of all customers of Mashhad sports complexes who had at least six months of membership. The study period was September 23 to March 19 and the statistical population was considered indefinite. To collect data using the Morgan table to determine sample size, 450 structured questionnaires were distribu

    Identifying and Modeling the Components and Indicators of Academic Entrepreneurship Evaluation in Faculties of Sport Sciences

    Amir Rahimi, Mohammad Ehsani, Marjan Saffari, Rasool Norouzi Seyed Hossini
    Journal PapersResearch on ٍEducational Sport , 2020 July 14, {Pages }

    Abstract

    The purpose of this study was to identify and model the components and indicators of academic entrepreneurship evaluation in faculties of sport sciences. The statistical population consisted of all faculty members of the faculties of sports sciences in Tehran. Due to the limited population, the statistical sample was considered as a whole (n=165). For data collection, a researcher-made questionnaire, by library studying and using comments of five professors of sport management and two professors of entrepreneurship using the Delphi method, was utilized and validity and reliability were confirmed. In order to analyze the data of 112 returned questionnaires, the following steps were taken into action: Cronbach's alpha coefficient and composit

    Structural Model of Strategic Orientations and Commercialization Product of New Sport Products

    Amir Rahimi, Mohammad Ehsani, Mohammad Reza Miri, Ahmad Rajabi
    Journal Papersjournal of motor and behavioral sciences , Volume 3 , Issue 2, 2020 June 21, {Pages 211-218 }

    Abstract

    Introduction & Purpose: Start-ups, especially those interested in sustainable wealth creation and the application of academic knowledge and ideas, cannot succeed solely on the basis of one-sided activities. Therefore, the purpose of the present study was to explain the structural model of strategic orientations and the commercialization performance of new products in sports start-ups. Methodology: This is an applied study and research method was descriptive-survey. The statistical population of this study was the entrepreneurs of active sports startups all over the country. Due to the limited population, the statistical sample was considered as a whole. The data collection tool was a researcher-made questionnaire consisting of 19 specialize

    Branding and Sale of Sportswear in Iran: Based on Grounded Theory

    Azam Norallah, Mohammad Ehsani, Rasool Norouzi Seyed Hosseini
    Journal PapersThe International Journal of Humanities , Volume 27 , Issue 3, 2020 June 10, {Pages 45-60 }

    Abstract

    The history of branding in Iran dates back to a few decades and its importance has recently been recognized by businessmen. The present study aims to add to the scientific aspect of branding, clarify the issue of branding, identify its principles and provide guidance for those making decisions in branding issues. Hence, the objective of this study is to provide a model for branding sporting sportswear in Iran. In the category of basic and data-based researches, this research is of mixed nature. This kind of study includes predetermined and emergent methods, open-ended and closed-ended questions, various forms of data, content and statistical analysis, and the final conclusions are based on the findings obtained from both qualitative and qua

    Predicting Mountain Hikers' Pro-Environmental Behavioral Intention: An Extension to the Theory of Planned Behavior

    Iman Zarei, Mohammad Ehsani, Farhad Moghimehfar, Shahram Aroufzad
    Journal PapersJournal of Park and Recreation Administration , 2020 June 1, {Pages }

    Abstract

    Nature-based recreation activities play a major role in the tourism industry and have provided plenty of opportunities for the protection of natural areas. It is essential to study individuals' behavior during such activities to avoid further damage to natural resources. This study develops a robust model that provides a comprehensive understanding of the formation of individuals’ pro-environmental behavioral intentions among climbers of Mount Damavand national park in Iran. For this reason, we combined theory of planned behavior, value-belief-norm theory, and hierarchical model of leisure constraints to predict individuals’ pro-environmental hiking behavior in outdoor recreation. We used structural equation modeling to test the theoret

    Designing Competencies Model for Sports Marketer Managers (By Using Grounded Theory)

    Tahmaseb Shirvani, Mohammad Ehsani, Hashem Kozechian, Mojtaba Amiry
    Journal PapersSport Management and Development , Volume 9 , Issue 1, 2020 April 20, {Pages 62-78 }

    Abstract

    Objective: The aim of this study was designing competencies model for sports marketer managersby using grounded theory. Methodology: The research method was qualitative and done with exploratory nature of foundation. The Statistical population research includes sport management professors, CEOs and Iranian Marketers of Premier Football League clubs, Football Federation were members of the Marketing Committee. Based on grounded theory, the interviews were coded and analyzed. Results: In sum 682 source codes were obtained from analyzing 17 interviews. After extracting the same codes, 109 were distinct open source. 109 open source codes were design from 23 group coded centered include: Personality, Behavior, Worthy, Organizational intelligence

    Designing the Marketing Model for Women's Professional Leagues with a Sustainable Competitive Advantage Approach

    Fatemeh Bahmani, Mohammad Ehsani, Hashem Koozeh Chian, Mojtaba Amiri
    Journal PapersSport Management Studies , Volume 12 , Issue 59, 2020 March 20, {Pages 17-36 }

    Abstract

    The goal of this research was designing the marketing model for women's professional leagues with a sustainable competitive advantage approach. The method of research is qualitative and based on grounded theory. Theoretical sampling and Semi-structured interviews with experts (18 people) were used in order to collect information. To this end, the Premier League was studied in five sports (handball, volleyball, basketball, futsal and soccer). Data analysis was done using grounded theory in tree step: open, axial and selective coding. Based on the results of data analysis, the marketing model for women's professional leagues with a sustainable competitive advantage approach was designed with four levels. The fourth level includes resources, c

    دروس نیمسال جاری

    • دكتري
      زبان تخصصي (2 واحد)
      دانشکده علوم انسانی، گروه تربيت بدني
    • دكتري
      مديريت پيشرفته در ورزش (2 واحد)
    • دكتري
      مديريت اوقات فراغت و ورزش (2 واحد)
    • كارشناسي ارشد
      مديريت رفتار سازماني (2 واحد)

    دروس نیمسال قبل

    • كارشناسي ارشد
      مديريت رفتار سازماني (2 واحد)
      دانشکده علوم انسانی، گروه تربيت بدني
    • دكتري
      زبان تخصصي (2 واحد)
    • دكتري
      مديريت پيشرفته در ورزش (2 واحد)
    • دكتري
      مديريت اوقات فراغت و ورزش (2 واحد)
    • 1394
      سالاري نيا, منصور
      طراحي مدل تعاملي موفقيت ورزشي و كارايي اقتصادي در صنعت فوتبال با تاكيد بر پيش نيازها
    • 1394
      قادرپور, ادريس
    • 1396
      مهيا, محمدنور
    • 1397
      رنجبرطزرقي, سمانه
    • 1397
      مرادي دربندجوقي, عرفان
    • 1397
      مرتضوي فر, سيدرسول
    • مدیر کارگروه تخصصی مطالعات فوتبال پژوهشگاه تربیت بدنی و علوم ورزشی وزارت علوم، تحقیقات و فناوری
    • عضو شورای پژوهش پژوهشگاه تربیت بدنی و علوم ورزشی وزارت علوم، تحقیقات و فناوری
    • رئیس تربیت بدنی دانشگاه
    • مدیر گروه آموزشی تربیت بدنی
    • رئیس کمیته آموزش فدراسیون فوتبال
    • عضو کمیته فنی فدراسیون فوتبال ایران
    • عضو کمیته آموزش فدراسیون والیبال
    • عضو کمیته برنامه ریزی وزارت علوم تحقیقات و فنآوری
    • استاد نمونه دانشگاه سال 1398
    • برنده جایزه بین المللی کتاب سالهای 1382و 1383
    • پژوهشگر برتر کشور سال 1399

    مهم

    جدید

      اطلاعیه ای درج نشده است