In this article first we define the relation between Metaphor and Semiotics concepts then We compare two method of user centric and designer vision web interface design. We clarify Piercian Semiotic theory and customize it in web interface. Then we survey three different classification of metaphor in web design we talk about Lakoff and Janson classification which has three category of orientation, ontological and structural metaphor. Then we introduce our novel classification of Iconic and Indexical Metaphor. At the end we introduced forceville’s contextual and hybrid Pictorial metaphor for advertisement which can be extended in web advertisements.
In this article we study the pictorial symbol used in the web interface design. The media for communicating these signs are the web pages accessed by desktop, PC or mobile devices. The importance of using Pictorial symbol to facilitate interaction with web would be investigated. We talk about the different aspects of pictorial symbol designing for web sites. Then we talk about theory of semiotic and its usage for designing websites pictorial symbol. The affordance of sign to carry the required action would be discussed in the next part. We introduce the cognitive aspect and standardization of symbols in the end.
In this paper we address the semiotic aspects of instagram social network. In this regard, we first discuss differences between the typical semiotic communication model and instagram social network communication model. Then having discussed design aspects of an instagram as well as its application user interface, we try to show how social semiotic requirements can best fit in instagram as a social networks media for sharing pictures and extending social relations among artists, citizens and business agents. In this paper it will be shown by recruiting a clear social semiotic model that instagram can also be utilized as a successful platform for pictorial and multimodal sign production and distribution. In the end we discussed the collective
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