Department of Physical Education (1988 - Present)
Sport Management
Sport Sciences, Manchester, Manchester, England
Industrial engineering, engineering of social economic systems
, Tehran, Iran
Physical Education and Sports Science
, Sports High School, Iran
Mohammad Ehsani was born in 1954 in Tehran, Iran , Ph.D. from Manchester university (UK) in Leisure and Sport Management. Professor of Tarbiat Modares University.
The purpose of this study was to investigate the effect of social ties on the commercialization perception of sports science research with the mediating role of students' research capability. This is based on purpose, is applicable and it is descriptive-correlation in terms of data collection method. The statistical population consisted of all postgraduate students of sports science in Tehran universities. Based on the Cochran formula, 276 of them were selected through stratified (proportional allocation) and random sampling. Data collection tools were questionnaires of Ariani et al.'s (2012) research capability, Fernandez-Perez et al.'s social ties (2015), and Latif et al .'s (2016) commercialization perception. The content validity of the
The purpose of this study was to provide an appropriate model for developing the brand equity of the Iranian Football League. Given this purpose, the present research is an exploratory inquiry into the orientation of a fundamental research that uses the strategy of the grounded theory with a classical (emergent) approach. To collect data, 24 in-depth interviews with participants of research conducted. Participants were selected theoretically through a judicious and targeted sampling method. Analysis of data was conducted during three stages of open, selective and theoretical coding. Ultimately the final model of research formed as a triplex model, including institutions, prerequisites and the specialty of branding the league. According to t
Improper transfer of knowledge and not putting science into practice is a serious gap in Sports. The managerial challenge of knowledge owners and investors is how to return back produced knowledge into the stream of economic and to commercialize their scientific findings. The purpose of this study is to design a commercialization model of sport sciences researches. The present study was conducted by a qualitative approach with an exploratory-fundamental nature. Research data were collected by a purposive sampling method using a snowball technique and based on in-depth semi-structured interviews with commercialization experts. The number of participants in research by the use of theoretical saturation index reached 17. According to grounded
PurposeTo understand the football industry in its entirety, a supply chain management (SCM) approach is necessary. This includes the study of suppliers, consumers and their collaborations. The purpose of this study was to present a business management model based on supply chain management.Design/methodology/approachData were collected through in-depth interviews with 12 academic and executive football experts. After three steps of open, axial and selective coding based on grounded theory with a paradigmatic approach, the data were analysed, and a football supply chain management (FSCM) was developed. The proposed model includes three managerial components: upstream suppliers, the manufacturing firm, and downstream customers.FindingsThe foo
Introduction & Purpose: In order for sport sciences knowledge to contribute to the development of society, it must be transformed into technological innovations and commercialized. Undoubtedly, the commercialization of sport sciences findings and their entry into the field of practice requires its own requirements. The purpose of this study is to design a model for the commercialization requirements of research findings in sport sciences.Methodology: The present study was conducted by a qualitative method with exploratory-fundamental nature. Research data were collected by a purposive sampling method using a snowball technique and based on in-depth semi-structured interviews with commercialization experts. The number of participants in rese
Background: Physical activity maintenance is an active process that requires active use of strategies and techniques for its maintenance. The present study was designed to understand these strategies from the viewpoints of adolescent girls, who are often significantly less physically active than their male counterparts. ? Methods: This study was a qualitative content analysis conducted through semi-structured interviews with 25 participants (16 adolescent girls, 7 mothers and two fathers). Data gathering was continued until data saturation. All the interviews were recorded, transcribed, and finally were analyzed by conventional content analysis using OneNote. ? Results: The Strategy of "strive for perfection", with categories of reviewing e
ﺶﻧاد ﮓﻨﻫﺮﻓ ﺶﻘﻧ ﯽﺳرﺮﺑ ﺮﺿﺎﺣ ﺶﻫوﮋﭘ فﺪﻫ ﻣ دﺮﮑﯾور ﺎﺑ نﺎﯿﻨﺑ د ﺖﯾﺮﯾﺪ ﺶﻧا هﺪﮑﺸﻧاد رد مﻮﺳ ﻞﺴﻧ هﺎﮕﺸﻧاد يﺎﻫدﺮﮐرﺎﮐ دﺮﺒﺸﯿﭘ رد .دﻮﺑ ﯽﺷزرو مﻮﻠﻋ يﺎﻫ ﻪﻌﻣﺎﺟ هﺪﮑﺸﻧاد ﯽﻤﻠﻋ ﺖﺌﯿﻫ يﺎﻀﻋا ﻞﻣﺎﺷ يرﺎﻣآ ﻞﮐ ﯽﺷزرو مﻮﻠﻋ (ﯽﺘﻟود) يﺎﻫ ﯽﻣ رﻮﺸﮐ ﻪﻧﻮﻤﻧ شور ﻪﺑ ﻪﻧﻮﻤﻧ ﻢﺠﺣ دروآﺮﺑ .ﺪﺷﺎﺑ ﻞﮐ يﺮﯿﮔ دﺮﮔ بﺎﺨﺘﻧا رﺎﻤﺷ ﺪﯾ لﺎﺳرا زا ﺲﭘ ﻪﮐ ﺶﻫوﮋﭘ راﺰﺑا داﺪﻌﺗ ، 268 ﺳﺮﭘ ﺶ ﻪﻣﺎﻧ ?
Creating a valuable brand and strengthening customer loyalty through new marketing approaches is one of the important goals of sports businesses. Therefore, the purpose of this study is to investigate the effect of entrepreneurial marketing on brand equity and customer loyalty of sports complexes. In terms of objective, this study is an empirical study, and the research methodology is descriptive-correlative. The statistical population consisted of all customers of Mashhad sports complexes who had at least six months of membership. The study period was September 23 to March 19 and the statistical population was considered indefinite. To collect data using the Morgan table to determine sample size, 450 structured questionnaires were distribu
The purpose of this study was to identify and model the components and indicators of academic entrepreneurship evaluation in faculties of sport sciences. The statistical population consisted of all faculty members of the faculties of sports sciences in Tehran. Due to the limited population, the statistical sample was considered as a whole (n=165). For data collection, a researcher-made questionnaire, by library studying and using comments of five professors of sport management and two professors of entrepreneurship using the Delphi method, was utilized and validity and reliability were confirmed. In order to analyze the data of 112 returned questionnaires, the following steps were taken into action: Cronbach's alpha coefficient and composit
Introduction & Purpose: Start-ups, especially those interested in sustainable wealth creation and the application of academic knowledge and ideas, cannot succeed solely on the basis of one-sided activities. Therefore, the purpose of the present study was to explain the structural model of strategic orientations and the commercialization performance of new products in sports start-ups. Methodology: This is an applied study and research method was descriptive-survey. The statistical population of this study was the entrepreneurs of active sports startups all over the country. Due to the limited population, the statistical sample was considered as a whole. The data collection tool was a researcher-made questionnaire consisting of 19 specialize
The history of branding in Iran dates back to a few decades and its importance has recently been recognized by businessmen. The present study aims to add to the scientific aspect of branding, clarify the issue of branding, identify its principles and provide guidance for those making decisions in branding issues. Hence, the objective of this study is to provide a model for branding sporting sportswear in Iran. In the category of basic and data-based researches, this research is of mixed nature. This kind of study includes predetermined and emergent methods, open-ended and closed-ended questions, various forms of data, content and statistical analysis, and the final conclusions are based on the findings obtained from both qualitative and qua
Nature-based recreation activities play a major role in the tourism industry and have provided plenty of opportunities for the protection of natural areas. It is essential to study individuals' behavior during such activities to avoid further damage to natural resources. This study develops a robust model that provides a comprehensive understanding of the formation of individuals’ pro-environmental behavioral intentions among climbers of Mount Damavand national park in Iran. For this reason, we combined theory of planned behavior, value-belief-norm theory, and hierarchical model of leisure constraints to predict individuals’ pro-environmental hiking behavior in outdoor recreation. We used structural equation modeling to test the theoret
Objective: The aim of this study was designing competencies model for sports marketer managersby using grounded theory. Methodology: The research method was qualitative and done with exploratory nature of foundation. The Statistical population research includes sport management professors, CEOs and Iranian Marketers of Premier Football League clubs, Football Federation were members of the Marketing Committee. Based on grounded theory, the interviews were coded and analyzed. Results: In sum 682 source codes were obtained from analyzing 17 interviews. After extracting the same codes, 109 were distinct open source. 109 open source codes were design from 23 group coded centered include: Personality, Behavior, Worthy, Organizational intelligence
The goal of this research was designing the marketing model for women's professional leagues with a sustainable competitive advantage approach. The method of research is qualitative and based on grounded theory. Theoretical sampling and Semi-structured interviews with experts (18 people) were used in order to collect information. To this end, the Premier League was studied in five sports (handball, volleyball, basketball, futsal and soccer). Data analysis was done using grounded theory in tree step: open, axial and selective coding. Based on the results of data analysis, the marketing model for women's professional leagues with a sustainable competitive advantage approach was designed with four levels. The fourth level includes resources, c
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