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Introduction: By the increasing expansion of the Internet on various issues of life, the way of exchanging transactions through the Internet is taken attention Very much by organizations and their customers. On the other hand, in today's business world, most marketers are trying to gain a better understanding of the attitudes and emotions of their customers. Attitudinal structures are useful tools for understanding the behavior of buyers and consumers in the market. The effect of advertising on customers is largely due to the attitude of consumers towards advertising, because it is believed that a strong attitude toward advertising affects consumer behavior. The paucity of research in the field of social media advertising that integrates at
Business environment has a significant impact on performance of all enterprises, and thus affects economic development. According to the view of the majority of economic experts, Iranchr ('39') s business environment is not in a good condition. Most of actions for its improvement are implemented without considering their components interactions and hence no success is achieved. Therefore, before any action, it is crucial that the components of business environement should be identified. The aim of this research is vast analysis of business environment elements and their interaction, Hence the context and business environement improvement is obtained. This research has identified 481 components of the business environment by examining 1751 i
The purpose of this study was to develop an agent based model that could simulate the steel supply chain and estimate its production and consumption, taking into account the key factors of the steel industry. The approach of the present study is mixed (quantitative and qualitative). In the first part of the research (qualitative), the agents of the steel chain consumption model were obtained through interviews with experts using thematic analysis method. In the second part of the research (quantitative), a questionnaire was used to survey the causal relationships of the factors extracted from the interviews and the thematic analysis method, and then the relationship model was tested by the DEMATEL method. Finally, by using AnyLogic software
Target: Different, conflicting and controversial views on the development of the country, including the implementation of resilient economy, the relationship with the West or the disruption of relations with the West, relations with Arab countries and the strengthening of relations with neighboring countries or the disruption of relations with them. The sanctions, the uncertainty of the global oil price, the fluctuations in the exchange rate, the inflation rate, etc., have prevented a coherent and strategic decision and led to multiple uncertainties in the choosing of strategic partners in the oil industry. According to the importance of aforementioned contents, the research goal is to provide a comprehensive framework for understanding and
Today, various researchers have studied small businesses from a market perspective and shown their specific relationship to place, although they have not analyzed intellectual capital (Kolk et al., 2013; London et al., 2010). Some researchers are also theoretical, despite examining small businesses (Schoar, 2010) and also used in handicrafts (Toledo-L َpez et al., 2012), Small manufacturing companies (F-Jardon & Pagani, 2016; Toledo, 2010) or small service centers (Kirkwood, 2009), place-based factors have not been examined in terms of their competitiveness. Small businesses offer a specific decision model, which is strongly influenced by place and is likely to affect place-based competitiveness (Eijdenberg et al., 2017). Various aspects o
Survival and their success depends on the existence of appropriate staff at the appropriate time. Succession planning is a systematic and purposeful endeavor in an organization to ensure the continuity of staff effectiveness in key positions and maintain and develop intellectual capital for the future and encourage individual development. The purpose of this study is to identify effective indicators and design of succession-succession model based on indigenous knowledge of knowledge-based organizations. Data from the collection of information from the subsidiary organizations is one of the ministries. In this study, two questionnaires were used in two dimensions: current situation and desirable situation and AHP questionnaire to weigh the c
This study sought to construct a model for selecting green suppliers. The study was conducted in three phases: in phase 1, the literature was reviewed based on the meta-synthesis method and experts’ opinions were analyzed to create a model composed of 11 dimensions and 40 criteria for selecting green suppliers. In phase 2, intuitionistic fuzzy best-worst method was used to weight the dimensions and criteria. The most important dimension was “green image” and the most important criteria were the “environmental protection system” and a good “public image.” In phase 3, four suppliers in the field of medical equipment were assessed and ranked. The study proposed a framework for selecting green supplier selection (GSC) and could pr
Pricing as a basis of revenue management can ensure the maximum expected profit of any business if managed effectively. In competitive markets of perishable products, the prices are vitally set in a dynamic manner according to the product life cycle by different discounts or price recovery strategies. Consequently this study develops an optimization model on dynamic pricing with the aim of maximizing revenue and diminishing the related costs. Considering the product freshness and its impact on demand, the model determines the pricing policy including the increasing or decreasing rate of the price during the sales horizon consist of several time periods equal to the product life cycle. Moreover, replenishment and inventory costs are incorpor
One of the methods used to measure and evaluate employees is the assessment center. Assessment centers usually have good validity at the instrumental level, but have weaknesses at the summation level. This research seeks to provide a fuzzy system for estimating AC final scores based on competency, intelligence and personality scores by modeling mentality of experts in this field. For this purpose, the data of the assessment center and expert’s opinion have collected and finally a model has been presented to combine these three categories of concepts. The developed model has three sets of trapezoidal fuzzy numbers and 27 rules. In order to validate this model, the data of 116 managers of the country and the simulation of Monte Carlo were u
Business development in multiple industries and markets results in platform competition. Emerging approach requires adopting new managerial perspectives and defining appropriate business models. Reliability and performance of a platform besides on the capability of the platform owner, depends on the capabilities of partners and their bilateral and multilateral relations. So, relying on the principals of linear business modeling to design platform business models does not seem effective. This study aimed to fill the existing research gap in the field of platform business model and provide a comprehensive framework for developing business models tailored to the needs and specifications of the platforms. So, literature systematic review and me
One of the strategic parts of the health system is the blood supply chain. Blood is known as a vital and key issue with a sharply increasing demand for which over an earthquake. Sufficient blood supply, particularly in emergencies, is a major challenge. Properly locating the blood donation centers plays a significant role in supply management. In the present paper, the problem of routing-locating of the blood products supply chain in the event of an earthquake crisis has been reviewed, considering the magnitude of the earthquake (Richter) (case study: Tehran city). The objectives of this paper include minimization of the costs and time of sending blood products, location of blood collection centers and temporary treatment centers, as well a
in the industry 4.0 the emergence of major technologies such as artificial intelligence and the Internet of Things has led to widespread changes in business models, with banks having a larger share of these developments. Despite the research done to change the business model in the Fourth Industrial Revolution, the issue of change in the banking supply chain in the industry 4.0, has been almost neglected.Therefore, in this article, after reviewing the research conducted in this field, in order to identify the influential variables and understand the existing relationships, using a fuzzy dimatel technique and system dynamics modeling approach, a dynamic model is presented, which with Drawing Circular diagram to help better understand the rol
Based on a resource-based perspective, the service capabilities comprisemanagerial, organizational, marketing, and service quality components that can enhance the competitive position. Owing to the key roles these capabilities may play in isolation and independent of the performance, the current study aimed to investigate the dimensions and criteria of service capabilities in Iranian Small Enterprises (ESs) employing a combination of fuzzy AHP and fuzzy DEMATELand to analyze and delineate the intensity of relationships among them. Alarge gap in existing research on fuzzy DEMATEL weights concerns determination of weights. Hence, the present five-phase study set out to bridge this gap by proposing an innovative approach to determine weights.