Department of Physical Education (2016 - Present)
Physical Education and Sport Science - Sport Management
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Physical Education and Sport Science - Sport Management
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Physical Education and Sports Science
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Rasool Norouzi Seyed Hossini serves as an Associate Professor in the Department of Sport Sciences at Tarbiat Modares University, Tehran, Iran, contributing his expertise since 2016. He earned his Ph.D. in Sport Management with a focus on Human Development in Sports from TMU in 2015. His scholarly pursuits encompass Leisure Studies, Socioeconomic Issues in Sports, Cultural Studies in Sports, and Research Methodology. You can reach him at rasool.norouzi@modares.ac.ir.
Sport as a social phenomenon, influences different stakeholders. therefore It will experience problems and crises in this process. The aim of this study is Understanding Lived Experience of Sports Public Relations Managers from Media Crisis. Research was carried out by qualitative method and through phenomenological approach. The 16 participants were selected from the purposeful sampling. Through deep and phenomenological interviews, data were collected. data were analyzed by using the seven – step Diekelman`s (1989) approach. According to the data analysis, five categories of meanings were identified about the media crisis. They are: Reducing the prestige and reputation of organization, Lack of prospecting and transparency, deliberative
The Mental image of Students from concept of continuing education represents their expectations and their orientation in higher education. The Aim of this study is Analysis of the Mental image in M.A sport management`s Students from continuing to study at a doctoral degree. Through qualitative method based on case study, data were collected in the form of interviews and focus groups. Through the purposive sampling method, the participants constitute 59 M.A students in the field of sport management. In order to analyze the data, the theme analysis Causal Layered Analysis (CLA) were used. The results showed that MA students in sport management had three mental images of the concept of continuing education at a doctoral degree. They are a) Com
Sports startups are entering the knowledge-based economy, where knowledge and intangible assets are recognized as the most important factor in production as well as the most important competitive advantage. Therefore, the main purpose of this article is to examine whether market knowledge can lead to the formation of entrepreneurial opportunities and commercialization in sports startups. The statistical population of the study consisted of 100 technology-based entrepreneurs of sports startups in IRAN. The research tool for this paper was a questionnaire containing 40 questions using a 5-point Likert scale. The construct validity of the questionnaire was confirmed by factor analysis and AMOS 23 and SPSS software were used to test the hypothe
Improper transfer of knowledge and not putting science into practice is a serious gap in Sports. The managerial challenge of knowledge owners and investors is how to return back produced knowledge into the stream of economic and to commercialize their scientific findings. The purpose of this study is to design a commercialization model of sport sciences researches. The present study was conducted by a qualitative approach with an exploratory-fundamental nature. Research data were collected by a purposive sampling method using a snowball technique and based on in-depth semi-structured interviews with commercialization experts. The number of participants in research by the use of theoretical saturation index reached 17. According to grounded
The purpose of this study was to investigate the effect of social ties on the commercialization perception of sports science research with the mediating role of students' research capability. This is based on purpose, is applicable and it is descriptive-correlation in terms of data collection method. The statistical population consisted of all postgraduate students of sports science in Tehran universities. Based on the Cochran formula, 276 of them were selected through stratified (proportional allocation) and random sampling. Data collection tools were questionnaires of Ariani et al.'s (2012) research capability, Fernandez-Perez et al.'s social ties (2015), and Latif et al .'s (2016) commercialization perception. The content validity of the
The history of branding in Iran dates back to a few decades and its importance has recently been recognized by businessmen. The present study aims to add to the scientific aspect of branding, clarify the issue of branding, identify its principles and provide guidance for those making decisions in branding issues. Hence, the objective of this study is to provide a model for branding sporting sportswear in Iran. In the category of basic and data-based researches, this research is of mixed nature. This kind of study includes predetermined and emergent methods, open-ended and closed-ended questions, various forms of data, content and statistical analysis, and the final conclusions are based on the findings obtained from both qualitative and qua
Despite the development of sports in Iran, women's sports have not yet been able to achieve a desirable position. The development components and their necessary contexts and backgrounds must be identified to achieve the development of women sports. The aim of this study was to present a model for development of women's sports in Iran which was conducted through qualitative research method with the fundamental-exploratory nature. The data were collected by snowball sampling method based on deep interviews, which were coded and analysed according to grounded theory with a constructive approach. The results showed that the development of women's sports involves three components: environmental, structural, and behavioural. Furthermore, there wa
Introduction & Purpose: In order for sport sciences knowledge to contribute to the development of society, it must be transformed into technological innovations and commercialized. Undoubtedly, the commercialization of sport sciences findings and their entry into the field of practice requires its own requirements. The purpose of this study is to design a model for the commercialization requirements of research findings in sport sciences.Methodology: The present study was conducted by a qualitative method with exploratory-fundamental nature. Research data were collected by a purposive sampling method using a snowball technique and based on in-depth semi-structured interviews with commercialization experts. The number of participants in rese
Creating a valuable brand and strengthening customer loyalty through new marketing approaches is one of the important goals of sports businesses. Therefore, the purpose of this study is to investigate the effect of entrepreneurial marketing on brand equity and customer loyalty of sports complexes. In terms of objective, this study is an empirical study, and the research methodology is descriptive-correlative. The statistical population consisted of all customers of Mashhad sports complexes who had at least six months of membership. The study period was September 23 to March 19 and the statistical population was considered indefinite. To collect data using the Morgan table to determine sample size, 450 structured questionnaires were distribu
Considering the importance of the social capital subject and its unique role in the context of a multifaceted phenomenon such as sports that can underpin various interdisciplinary studies and be of interest to researchers, the necessity of having a valid and reliable instrument matching the context of sports is increasingly felt. Therefore, this study aimed at determining the validity and reliability of the Persian version of the Social Capital Questionnaire in recreational-sports clubs by Forsell, Tower, and Polman (2018). The methodology of this study is descriptive-survey, and in terms of purpose, it is an applied study. The power-based sample size estimation was performed using SPSS Sample Power software. Indices such as confirmatory fa
Social media function is constantly increasing and sports researchers have attended to this role and function more than ago. The purpose of this study was to review all articles published in sports magazines during the last 10 years with a systematic review approach. The initial article database consisted of 156 selected articles, which according to the title and keywords included one of the terms of Social Media, Twitter, Facebook, Instagram, YouTube, Pinterest or Snapshot. Then, according to the publication date (2010-2019) and studying abstracts, 137 articles were selected and downloaded. The findings showed that the number of published articles and theories used in them has increased from 2010 to 2019. The diversity of theories supporti
Objective: Sport as a social concept and also regarding to its specific functions in various fields has attracted many researchers. One of the most important functions of this social phenomenon is the key role on establishment of social health. This can be investigated through perception of sport participation experiences and structure of health. Therefore, the objective of this study was to Understanding Female-Headed Single Parent`s lived experience regarding health concept through Sport Participation. Methodology: this study was carried out by qualitative research (approach) and phenomenological strategy. By using purposeful sampling 15 participants were selected and data was collected through phenomenological in-depth interviews. Data w
Sports startups are entering the knowledge-based economy, where knowledge and intangible assets are recognized as the most important factor in production as well as the most important competitive advantage. Therefore, the main purpose of this article is to examine whether market knowledge can lead to the formation of entrepreneurial opportunities and commercialization in sports startups. The statistical population of the study consisted of 100 technology-based entrepreneurs of sports startups in IRAN. The research tool for this paper was a questionnaire containing 40 questions using a 5-point Likert scale. The construct validity of the questionnaire was confirmed by factor analysis and AMOS 23 and SPSS software were used to test the hypothe
Because of Knowledge is the most important source of knowledge-based economy, Economy in sports is influenced by the evaluation of the knowledge-based economy. The aim of this study is Identifying and levels of knowledge-based economy in sport which was conducted through qualitative research method with fundamental-exploratory nature. Research data was collected through snowball sampling method and based on in-depth interviews with experts. Data were analyzed after coding according to grounded theory and data constructivist approach. The results indicated that knowledge-based economy is categorized into three levels: individual-dependent knowledge-based economy, organization-dependent knowledge-based economy and society-dependent knowledge-
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